Seaside town, Wells-next-the-sea has been named the second ‘coolest’ place to live in the UK.

Image: The Sun, Cavendish

In first place was the Cornish fishing village, Polperro.

The rankings were decided according to the number of independent shops per head of population, the range of cultural events, how ‘instagrammable’ the area is, and the popularity as a TV and film location.

Wells is known for its picturesque stretch of beach and for the location as Oscar winning movie, Shakespeare In Love, starring Gwyneth Paltrow.

Andy Duckworth, organiser of the survey, said: “What is interesting is how influential Instagram has become in boosting tourism in many of our top 50.

“It is a massive help for visitor numbers, too, if a popular film or TV show uses a town as a location.”